This includes: A. Increase the function of high-frequen […]
This includes: A. Increase the function of high-frequency welding machine and provide value-added services, such as adding the function of abstracts to the original bibliographic database, or transmitting the original documents required by the user through email. B. Comprehensive use of old products for in-depth processing, on the basis of the original primary and secondary information products, in-depth excavation and extraction of sophisticated tertiary information products, such as decision reports. C. The transfer of old products, such as newspapers entering new market areas. The competition in the information market is mainly manifested in the quality of information products. The product strategy emphasizes that "the core of all commodities is its use value. 2. Price strategy The price strategy mainly refers to the way that information companies set prices and change prices in accordance with market laws. To implement its marketing objectives, including the combination and application of controllable factors such as basic prices, discount prices, payment terms and methods, commercial credit, pricing methods, and pricing techniques related to pricing. Price is an economic measure of the quality and effectiveness of information products. , Is the monetary expression of the economic value of information commodities.
The price of information commodities plays an important role in regulating the supply-demand relationship of the information market. Whether the price is reasonable or not directly affects the economic interests of both the supply and demand of information commodities, as well as the economic relationship between the two. Therefore, in the information market, it is very necessary to consider appropriate price strategies according to different situations. Commonly used price strategies in information marketing are as follows:
(1) Monopoly price strategy refers to the fact that information providers freely determine their prices within a limited price range, and there is no corresponding reference price for users to compare. The user has no choice but to accept a certain price from the supplier. The conditions for the realization of this price strategy are:
①The information is extremely scarce and cannot be obtained elsewhere, and users are eager to obtain it;
②The density of information machines is high, and the supplier of this kind of information has to bear great risks, and users must pay high prices Compensation; ③The area is economically backward, the information source is single, and the costly service exceeds the normal standard, and users of high-frequency welding machines cannot refuse. Obviously, this kind of price strategy has great arbitrariness, but its applicability is poor.
(2) The output effect price strategy sets prices according to the output effect of the information service (including the quantity and quality of output), and each price reflects what the system provides The cost of information goods and services.
Information service output effects include: the service time of system staff, their knowledge level and work quality; the time occupied by users includes the use time of host peripherals and communication facilities, and various devices have different charging levels; output to users The quantity and quality of information products, especially when the information is provided through the inspection service, this kind of price strategy is more reasonable and the charging clauses are significantly detailed, the calculation method is not ambiguous, and the user is clear about the fees paid. Most large-scale online search systems at home and abroad use this method to check out fees. For example, the price of broadband for Internet access is different, one broadband is 60 yuan/month, and two broadband is 180 yuan/month.
(3) The differential price strategy of high-frequency welding machine refers to the same information product and service at different times and places, and different prices for different users. This price strategy combines the operation status of the information service organization and the actual payment ability of the user Implement more flexible charging standards.